I’ve always been attracted to the *finer* things in life. I love luxury perfumes and skin care and especially luxury body care. To me, there is nothing more iconic than slathering myself in expensive oils and creams and smelling like a million bucks.
But the same concept doesn’t really apply to my hair care routine. I’ve just never put as much thought into my hair—well, compared to the rest of my routine. I like to try a lot of new products, but the most I’m paying for anything is like $15 max. I love the idea of luxury hair care, but I just can’t seem to shell out my cold hard cash for it. So when I had the opportunity to test out one of my always-want-to-buy-but-never-do products, the Oribe Gold Lust Transformative Masque, I was like “Sign me up twice, please!”
What Is It
The Oribe Gold Lust Transformative Masque is a deep conditioning hair mask that’s designed to restore and strengthen damaged, dry hair. It’s also formulated to improve elasticity, increase body and softness, and reduce frizz. So basically, like the name implies, it’s supposed to completely transform your hair.
FIrst of all, the packaging is luxe AF. I mean, look at it! The ivory to black ombré, the gold lettering, the Oribe seal on the cap *chefs kiss*. It’s gorgeous and looks even cooler sitting in your bathroom. It instantly made my shower look 10 times cooler.
The notable ingredients in this mask include a whole swath of good-for-your-hair extracts, including white tea leaf extract that softens and smooths hair, jasmine extract to nourish, and carrageenan (extracted from seaweed) that moisturizes your hair. Oh, and there’s also Oribe’s Signature Complex, a blend of watermelon, edelweiss, and lychee extracts. This blend protects your hair from stress and environmental damage, while guarding it from keratin deterioration and photoaging. And last, but certainly not least is the brand’s Bio-Restorative Complex, a blend of niacinamide, caffeine, plant collagen, and biotin (sounds like skin care!) that works to strengthen and repair your hair’s shaft and cuticle.
The Texture & Scent
The texture of the Oribe Gold Lust Masque is somewhere between a regular conditioner and a thick deep conditioner. It’s ultra creamy and easily glided through my curly hair. Thankfully, you only need a little bit to completely coat your strands.
Oh! And the scent! It’s to die for. It just smells *fancy* and expensive, like when you go to the salon and they use all the cool fancy stuff on your hair that you wish you could afford. Yea, it smells like that.
How It Performed: Method 1
I tested the Oribe Gold Lust Masque two ways. The first time I used it, I applied it in the shower following my shampoo, and left my hair up in a shower cap while I finished the rest of my shower (about 10 to 15 minutes).
After I rinsed it out, my hair definitely felt smoother and silkier than it did previously, but after it dried, my hair still had the telltale frizz and felt a little dry at the ends.
How It Performed: Method 2
The second time, I decided to up the ante and apply the Oribe Gold Lust Masque before a 60-minute Peloton bootcamp. Why? Well, the heat coming from your scalp that you generate while working out helps open your hair shaft’s cuticle, so more of the nourishing goodness from the mask can absorb into your strands.
I dampened my hair with a spray bottle, sectioned my hair and combed a little bit of the product into each strand. Then I put my hair in a tight bun and proceeded to have the amazing Jess Sims lead me through a grueling workout where I felt like I was going to die in the moment but felt like a million bucks afterwards.
Next was the moment of truth—shower time! I washed my hair as normal and used my regular conditioner, and as soon as I rinsed the conditioner from my hair, I knew we had a winner. It literally felt like I had a whole new set of hair—my fingers just glided through my hair without the usual snags. After, I applied my leave-in products and let my hair air dry and WOW. My hair was soft, bouncy, and virtually frizz-free. Even now, as I write this, four days after, my curls still look good. I’m normally in a bun by this point, but I’ve managed to squeeze an extra day or two out of my shampoo. To say I’m in love with the Oribe Gold Lust Masque is an understatement.
If a product doesn’t initially give you the results you want, I encourage you to think outside of the box and how you can try it in a new way. I was ready to write a not-so-great review, until I decided to switch up the application. The results might surprise you!