Must-Follow Instagram Accounts for Makeup Swatches on Dark Skin

Must-Follow Instagram Accounts for Makeup Swatches on Dark Skin

Shopping for makeup is about to get a lot more interesting. With stores like Ulta and Sephora starting to slowly reopen their doors amid the COVID-19 pandemic, they have strict protocols in place while shopping. The biggest change might be strictly no makeup testing or swatching. I don’t know about you, but one of my all-time favorite things to do BC (Before COVID-19) was to stroll around my local Sephora and swatch the lipstick and eyeshadow shades I had my eye on.

Even before the pandemic started, shopping for makeup online or sight unseen was already a sketchy activity for me. As a black woman, swatching is a necessary evil because so few brands actually have makeup swatches for dark toned skin on their website, so you really have no idea how the product will look on your skin. Now, with in-person swatching gone for the foreseeable future, it’s time to look to social media accounts to get my makeup swatch fix.

As a black woman, swatching is a necessary evil because so few brands actually have swatches for dark toned skin on their website.

 

Cocoa Swatches

Cocoa Swatches, curated and founded by Ofunne Amaka, is by far the most influential dark skin makeup swatch account on social media. She doesn’t just swatch the usual lipstick and eyeshadow, she has swatches for everything—foundations, bronzers, lip glosses, concealers, and highlighters. If you want even more of her content, you can download her CocoaSwatches app or visit her website, The Baseics to find your perfect foundation match.

 

 

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Brown Girl Friendly

Brown Girl Friendly features a wide variety of content—dark skin makeup swatches, product photography, and reviews. She takes a more creative take with her swatches, creating designs and geometric art on her wrists. So gorgeous!

 

 

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Swatches on Darker Skin

If you’re one of the many, many people who’s dabbling in doing your own manicures and pedicures and are looking for nail polish swatches, check out the Instagram page for Swatches on Darker Skin. I don’t know if you’ve noticed, but it’s incredibly rare to see nail polish swatches on dark skin, so this page is a welcome change of pace. You’ll find tons of nail polish swatches from both indie and drugstore brands, as well as lots of inspiration for cool nail art.

 

 

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Niara J.

Niara J. is an incredibly talented beauty blogger and content creator who specializes in both extremely creative makeup swatches as well as gorgeous makeup looks. I love how she occasionally posts swatch videos so you can see how a certain product will look in the light or how reflective a certain glitter product is.

 

 

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Do you have a favorite social media account to find makeup swatches? Let me know in the comments!

 

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