CBD Skincare: Marketing Hype or Skin Saver? (Hint: Oily Skin, Rejoice!)

CBD Skincare: Marketing Hype or Skin Saver? (Hint: Oily Skin, Rejoice!)

In previous posts, I’ve talked about what CBD is and why it can be a helpful addition to your overall wellness routine. I’ve also rounded up some of my favorite edible CBD products and a few topicals that I like.

Today, I’m going to continue down the CBD path, but we’re going to look at it from a beauty standpoint. By now, CBD is so in vogue that you pretty much can’t open social media or walk through the beauty aisle of any store without seeing at least one product stamped with a cannabis leaf.

At first, I thought this was just marketing hype and brands trying to capitalize on the real benefits of ingesting CBD by pretending that it’s a star skincare ingredient. (I’ve lived through the collagen supplement and colloidal silver skincare fads, so can you blame me?)

I was pleasantly surprised to find that there is actual merit to using skincare infused with CBD! So today, I’m going to share what I’ve learned, and then I’m going to haul some CBD beauty products.

At first, I thought CBD in skincare was just marketing hype. But I was pleasantly surprised to find that there is actual merit to using skincare infused with CBD! 


But First, Know Your Ingredients: CBD Oil vs. Hempseed Oil

Like I mentioned earlier, CBD, hemp, and cannabis are all super trendy ingredients right now. It’s totally forgivable to assume that since they’re all derived from the same plant, they’re all interchangeable. Unfortunately, this isn’t the case!

Hempseed oil, aka cannabis sativa seed oil, is useful in its own right. It has moisturizing and anti-inflammatory properties, but it’s not CBD oil. When you check the ingredients list, you should see terms like “hemp oil,” “cannabidiol,” or “full-spectrum hemp” to indicate that the skincare you’re buying actually contains CBD. Also, most companies will highlight how much CBD is in their products because it’s a great selling point, so look for products that advertise the amount of CBD in the formula.

cbd cbd skincare

Whether intentional or not, many beauty brands are “weedwashing” their products by making it seem like they contain CBD when they actually just have less beneficial hemp extracts, so it’s important to read the labels!


What CBD Oil Can Do For Your Skin

1. Gives you an antioxidant boost

CBD is one more ingredient you can add to your topical antioxidant cocktail! Topical CBD products can help to reduce free radical damage, which is one of the leading causes of visible signs of aging (think wrinkles, crow’s feet, tired looking skin, etc.).

It’s also great for boosting the effects of other antioxidants you may be using, so go wild!

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2. Soothes inflammation and irritation

By now, some research shows that topical CBD application can help to reduce inflammation and soothe irritated, sensitized skin. While scientists still need more time to do further research, preliminary studies have shown that cannabidiol compounds can possibly help improve skin conditions like rosacea, eczema, and psoriasis.

Additionally, its skin-soothing properties are great for calming inflammatory acne (like those angry, cystic bumps that pop up like clockwork during your period). So, even if it’s not a miracle worker, it’s helpful enough to warrant a space in your beauty cabinet!

3. Reduce sebum production (and breakouts!)

To me, this is the most interesting and promising benefit to CBD skincare. There have been a few recent studies that prove CBD can actually help to normalize the amount of sebum that our bodies produce! (If you’re interested, here’s one study and here’s another.)

cbd skincare

The science behind how this works is a bit too much to dive into here, but the basic idea is that some of the compounds present in CBD are able to safely prevent the body from creating too much sebum without disrupting the natural (and necessary) production of *some* sebum. Oily friends, rejoice!

TL;DR—Preliminary studies proved that topical CBD can normalize oil production in a safe, effective way.


A Few Final Thoughts About CBD Skincare

As of now, there’s no consensus about how much CBD is “best” to include in beauty products. However, as with most skincare ingredients, you’ll generally get the most beauty benefit from formulas that are meant to stay on your skin, like body oils, serums, and moisturizers.

In my opinion, the most reliable way to find out if cannabidiol will work for you is to test a few different products with varying amounts of CBD (always start with the lowest amount first!) and see what happens. Just like with any other aspect of your skincare regimen, trial and error is your friend here.

What do you think about CBD skincare? Do you have any favorites? Do you think it’s just another fad? Tell me about it in the comments!


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