Beyond Green: What Is Blue Beauty & Why It Matters

Beyond Green: What Is Blue Beauty & Why It Matters

We’re deep in the midst of a beauty revolution. It started with the green/clean beauty movement: No longer are people simply concerned with a product being effective—people want to know exactly what ingredients are in their products. And not only what ingredients, they also want transparency between the brand and their product formulations.

But there’s a new beauty movement blossoming, and it’s all about saving our precious oceans from waste and protecting the fragile ecosystem from harmful ingredients. Companies have already banned harmful plastic microbeads from our skin care and beauty products, but we need to take this movement one step further. This movement is called blue beauty, and I’m here to give you all the details on how you can clean up your skin care routine to help save our oceans.

There’s a new beauty movement blossoming, and it’s all about saving our precious oceans from waste and protecting the fragile ecosystem from harmful ingredients.

 

What is Blue Beauty?

According to Jillian Wright, the founder of the Indie Beauty Expo, blue beauty “specifically supports ocean conservation, using reef safe ingredients and moving towards zero-waste packaging, or packaging that is virtually plastic free.” Blue beauty was brought to the forefront of the beauty world about three years ago, thanks to Jeanine Jarnot, founder of Beauty Heroes. She led the initiative “Project Blue Beauty,” a platform highlighting brands and products that are dedicated to creating a greener, bluer planet. Through the initiative, Jarnot offers tips on how to stay plastic-free and minimizes the amount of 100% recyclable plastic that is sent with each order.

 

 

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Green Beauty vs. Blue Beauty

While on the surface it might seem as if green beauty and blue beauty are in the same vein, actually they are not.

Green beauty is all about the ingredients: where they are sourced, if they are organic, eliminating “harmful” ingredients like parabens, and how these ingredients affect the skin.

Blue beauty takes this and goes a step further: Instead of worrying about ourselves and how the ingredients affect us personally, blue beauty is all about conserving and protecting our environment and more specifically our oceans, rivers, and seas. So, if a product has all organic, locally-sourced, non-toxic ingredients, it’s green, but if it’s packaged in a non-recyclable air pump bottle with tons of metal components, it’s not blue. Also, if your organic sunscreen contains ingredients that are harmful to the ocean and the coral reef, then it might be considered green, but it’s not blue. Was your product shipped in tons of non-recyclable plastic? Not blue.

 

 

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The Environmental Impact of Our Products

Blue beauty is not just about protecting our oceans and seas, it’s also about preserving and replenishing our natural resources. According to Wright, blue beauty encompasses everything from “growing and harvesting to using additive ingredients like emulsifiers and preservatives to production and filling to packaging to usage, and then finally, when someone throws the bottle away.”

In other words, blue beauty asks questions like: “When producing a formula, how much water does it require? Are the ingredients polluting our waterways? What’s happening when we apply it onto our skin, then wash it off? What’s happening with the plastic components? Are they properly being recycled or thrown away?” We might think that 10-step routine is cute, but it possibly has a huge impact on our environment and planet.

When producing a formula, how much water does it require? Are the ingredients polluting our waterways? What’s happening when we apply it onto our skin, then wash it off?

 

Blue Beauty Brands

Some brands that are all about that blue beauty life include Skin Owl, a brand that sources all of its small batch ingredients from a female farmer in Alabama who harvests, picks, and hand dries all of the herbal ingredients by hand from her own garden. For its oils, Skin Owl sources from farms that support tribes in Morocco and Patagonia. They are currently 100% plastic-free and ship their products using only recycled materials.

 

 

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Inlight Beauty uses 100% organic and fair trade ingredients, and their products come with wooden spatulas that are handcrafted by women in India who are paid a fair wage. Inlight also gives educational assistance to the women and their children, and employees at Inlight car share to decrease their carbon footprint.

 

 

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Our purchasing choices influence us and those around us in a number of ways. Think about how you can “blue” up your beauty routine. If you use an oil, think about switching to one from a brand that is dedicated to a better planet. Mother Earth needs us!

 

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