When you think of summer skincare, you probably think of sunscreen, lightweight gels, sheet masks, and face mists. These are perennial staples of the warm weather self-care routine. But as with other facets of the beauty industry, skincare always has a few fads and trends that pop up with each new season.
Let’s dive in!
This summer skincare trend isn’t brand new, but it is much more popular this year. Among other things, the pandemic forced a lot of brands to rethink how they market and create products. A lot of industries suffered, but now that we’re mostly (hopefully!) on the other side of the pandemic, consumers are actually benefiting more from what brands have learned.
One of the biggest things that brands are learning is that creating specific, personalized products means they don’t have to keep as much generic inventory on hand. Better for their bottom line, and better for us!
Makeup brands like Bite and Eyeko have already been doing this for years with their customizable products, and skincare brands like Curology have done the same. Now, there are brands like Skin Inc., Atolla, and Skinsei that help you get an in-depth look at your skin’s needs, and they all offer custom recommendations and routines tailored specifically to you.
Other brands like Clinique, Kiehl’s, and SkinCeuticals give you the chance to create products that are unique to your skin and goals. These products are often a little more expensive than the off-the-shelf skincare you might typically buy, but splurging on bespoke beauty might just be worth it!
We all know that probiotic supplements and foods are having a moment right now, but it turns out that probiotic skincare is a summer skincare trend that is becoming just as popular.
Most of the benefits that you’ve heard about probiotics likely have to do with creating a healthy gut microbiome and supporting the beneficial bacteria that live in your digestive system. This translates pretty well to your skin, too.
Like your gut, your skin has its own microbiome. Yes, there are billions of microscopic microbes that live on the surface of your skin. No, you shouldn’t be worried! We need these bacteria to maintain healthy skin. The problems arise when the skin microbiome gets out of balance for one reason or another. This is when we start having skin issues like acne. (Skin issues are obviously more complicated than just “too much bad bacteria,” but it’s a contributing factor!)
Probiotic skincare is intended to support a healthy skin microbiome. For some people, it could help with skin issues like rosacea, acne, and sensitivity. Unfortunately, right now, there isn’t a lot of research into topical probiotics. The good news is that adding them to your skincare routine is a pretty safe bet so that you can be a trendsetter!
Before doing some research for this article, I had no idea that polyglutamic acid was a trendy new ingredient. We’ve known about it for a long time, but researchers have only recently been studying the potential benefits of adding it to topical products.
Polyglutamic acid (PGA, if you’re one of the cool kids) is a polypeptide. This basically means that it’s a long chain of amino acids, which are essential for healthy skin. It acts as a humectant (like glycerin or hyaluronic acid), but it can potentially do other useful things, too!
Research has shown that PGA can also help your skin produce more of the natural moisturizing factors that help keep your skin hydrated. Since it’s often combined with other skin-loving ingredients, it can also help to reduce visible signs of aging.
If you want to try PGA for yourself, you can find it in products like The Inkey List Polyglutamic Acid Hydrating Serum or ASDM Beverly Hills 5% Pure Polyglutamic Acid Serum.
How do you feel about these summer skincare trends? Do you think any of them will stick around? If you know of any other new skincare fads that are becoming popular, let me know in the comments below!