The sea of beauty YouTubers is as deep as the Mariana Trench. Just type in “makeup tutorial” on the platform and you could definitely scroll endlessly without seeing the same beauty guru twice. In an effort to make your daily YouTube viewing habits as streamlined as possible, we’ve compiled a list of our favorite makeup YouTubers to follow for makeup advice, tutorials, reviews, and more.
Mariah Leonard is a beauty expert and makeup artist who lives in Los Angeles, California. Her speciality is taking maximalist editorial techniques and designs and remixing them into wearable, everyday makeup looks. Look to this makeup YouTuber channel for wearable ways to add vibrant hues like blue, pink, and orange into your beauty routine.
Nyma Tang rose to prominence thanks to her Darkest Shade Series, a series of YouTube videos where she puts brands’ darkest concealers and foundations to the test. This series highlighted the massive problem makeup brands have when it comes to creating foundation products for *all* skin tones. Other popular videos include bridal looks, first impression videos, and eyeshadow looks.
If gorgeous, glowy makeup that looks like skin is your thing, you’ll love makeup YouTuber Haley Kim. Hailing from the UK, Kim’s motto is “less is more,” which is definitely apparent from her beautiful makeup tutorials. Expect lots of glossy lips, dewy skin, flushed cheeks and perfect fluffy brows.
If you’ve ever struggled with a smoky eye or a complicated cut crease, look no further than An Knook for simple, easy-to-follow eyeshadow tutorials. The entire channel of the 26-year-old from the Netherlands focuses on one thing and one thing only: the eyes. If you get confused about the difference between a halo look versus a cut crease, don’t worry, she has you covered!
Allana, a Canadian makeup YouTuber, is a Jill of all trades—her channel features everything from beachy waves tutorials, Get Ready with Me videos, to her popular series “Full Face” where she does her entire makeup routine using products from just one brand.
A Model Recommends
Thirty-seven-year-old Ruth Crilly splits her time between vlogging and working around the globe as a professional model. She shares the makeup tips and tricks she’s learned on set, as well as the occasional clothing haul and hair tutorial.
Mohammad Hindash, a professional makeup artist from Dubai, is the king of makeup in the Middle East. He’s worked with a variety of celebrities, including Naomi Campbell. If you’re after that classic Kim K look—think bronzed skin, lots of highlights, false lashes, winged liner, and glossy nude lips.
Linda Hallberg is a certified makeup artist and owner of her own makeup line Linda Hallberg Cosmetics. Linda’s makeup style is incredibly experimental, editorial, and lush, but always combined in a way that’s completely wearable for day and nighttime looks.
People with hooded eyes, rejoice, for you have found your new makeup icon. Alissa Ashley, beauty vlogger and photographer, creates easy-to-replicate looks that look great on hooded eyes. She also gives tips on flawless foundation application, how to do your nails at home, and updates on her hair growth journey.
The Anna Edit
Anna, a UK-based content creator, leans more towards the lifestyle territory, but her makeup videos (and her gorgeous full brows) are the star of the show. She loves an easy, natural everyday look, with the occasional color eye tutorial thrown in for a bit of fun.